For over 60 years, Meals on Wheels SA has been known for its nutritious meals, delivered to the door by friendly volunteers to help ensure vulnerable South Australians remain well-nourished and connected while living independently in their own homes.
But its new campaign is set to shift perceptions about what the food is like by showcasing and celebrating the delicious variety of meals on offer.
The “Meals on Wheels. Really” campaign is set to challenge the stereotypes some people may have about Meals on Wheels, using mouth-watering imagery of plated-up dishes from its standard menu, taken at its new $22 million state-of-the-art facility at Hilton.
“We’ve always been known for the outstanding work of our volunteers, our friendly and reliable delivery service and our nutritious food,” Meals on Wheels SA General Manager Service Operations, Ms Julie Bonnici said.
“However, not as many people realise just how enjoyable the food is, and the full variety of great tasting modern cuisine we can provide. We know that people first eat with their eyes, so we wanted to whet their appetite and show how good our everyday meals look.
“We wanted to shift perceptions and celebrate our food.”
Ms Bonnici said over the past year, Meals on Wheels kitchens have experienced high levels of demand for prepared meals to be personally delivered.
“Often we hear that first-time customers were surprised at just how fabulous the food tasted, as they were not expecting it to be so good.
“We are also one of the few organisations that can cater for a range of special dietary requirements, including texture modified foods for people with chewing or swallowing difficulties.
“And although the majority of our customers are aged 80 or over, our meals are available to anyone.”
“We want to let more South Australians know that with Meals on Wheels you can enjoy a variety of flavoursome meals that are also nutritious and affordable – all from the comfort of your own home,” Ms Bonnici said.
The Meals on Wheels campaign was launched yesterday and will run over the coming weeks across print, radio, buses and television.
For more information on its food delivery services go to www.mealsonwheelssa.org.au